Cybersecurity’s Pepsi Challenge

I’ve been thinking a lot lately about one of the most famous marketing campaigns of all time, the Pepsi Challenge. But this isn’t an article about soft drinks, or marketing agencies.  This article is about cybersecurity awareness and how we need something better. If you’ve never taken the Pepsi Challenge, let me describe it for […]

Phishing Fair Can Build Trust

I was talking with some colleagues on LinkedIn recently about simulated phishing. A company last week used a particularly tone deaf simulated phishing message at a company struggling during the COVID-19 pandemic. Employees had been furloughed, salaries were cut, so when a simulated phishing message claiming to offer bonuses was sent, the employees were furious. […]